When our project team visited the Riverset branch, we felt immediately at home. Their services felt accessible and their brand welcoming. Our challenge was to preserve the integrity of the supportive, congenial business that Riverset had built since 1934 while rebranding as a more professional, modern banking solution for customers who require customized banking services.
Our Blue Archer project team worked to rebrand Rievrset Credit Union as the local, community banking alternative where customers receive the same service opportunities they could have at national retail banks. By choosing Riverset, they would have partial ownership of a financial institution that partners with them through every stage of life.
Our marketing team developed a brand book to detail the strategic foundation for the rebranding initiative. We analyzed and developed Riverset’s brand vision, purpose, value propositions, and positioning. Our design team complimented the strategic brand book with a complete branding style guide.