A comprehensive strategy set the foundation for the website project. During this phase, our team met with The Frick Pittsburgh staff to better understand the organization’s mission, purpose, goals, challenges, and users. Our marketing team created detailed site visitor persona cards that explored brand familiarity, site objectives, concerns, and important site content.
The biggest challenge in the strategy phase was determining the site information architecture that would enable users to clearly plan their visit, learn about the current programs and exhibits, view virtual collections, and gain a deeper understanding of the history of The Frick Pittsburgh. The strategy phase also included detailed content analysis through prototype generation as well as design exploration through mood board creation.