The new website aimed to be Walnut Capitalís central online marketing hub and primary vehicle for disseminating information to prospective tenants, existing tenants, and local businesses. We needed to create more than just a pretty website Ė we needed to build a business tool. In the strategy phase we completed a comprehensive competitive analysis, established clear website goals, built a strategic sitemap, and prototyped landing pages.
The strategy also included analyzing key website users so we could determine appropriate user paths and functionality. We quickly learned, for example, that prospective clients desire quick access to available units, floor plans, photos, and cost. The website needed to enable multiple filtering mechanisms so users could easily search by neighborhood, cost, bedrooms, amenities, and more.