Our designers created several iterations of the homepage design before moving on to the internal layouts. The first draft of the design was a mix of trendy and traditional. Between the serif fonts and classic law firm imagery, the design was a major upgrade from the existing website. However, upon further analysis it became clear that we needed to adhere more closely with the new branding the Weltman team had recently created. Our designers once again overhauled the design to include the modern, geometric shapes, sans serif fonts, and bright imagery that you see present on the existing website today. It was a major shift to make in the design phase, but the resulting design communicates the same cohesive branding audiences interact with in print materials, emails, and more.