The sitemap needed to meet the needs of different users including developers, owners, architects, real estate professionals, and more. Users would need to learn more about the brand, quickly view past projects, understand the scope of services, and explore service markets. During the strategy phase we landed on the following intuitive categorization structure: Who We Are, How We Build, What We Build. We organized most of the internal and contextual pages within this structure, enabling users to easily navigate through an informative and efficient website journey. All website content and imagery than drove users towards the final call to action Ė to contact Dick Building Co.