To display an image in black and white will require the entire image to be displayed as such. The benefit of using black and white allows you to introduce color to specific areas of an image, which makes catches your eye and allows those specific areas stand out.
This is a concept that is used by many industries, such as makeup companies, hair companies, etc. They use the images to draw the consumer’s focus to the specific product, or product results, rather than the whole picture itself.
Allowing your audience to engage with you via messenger can increase your quality of customer service. Facebook recently incorporated messenger advertising into their ad choice which can change the way you approach your campaign.
If you're on LinkedIn, there is a chance you may have participated in or even created a LinkedIn group. Familiarity can make a big difference in your business's social media strategy.
2017 is just around the corner which means people are sharing their insights on what the new year holds. Will we start marketing wearables? Will virtual reality catch on?
We cover some of our favorite predictions in the industry.