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Photoshop Tutorial: How To Add Color to the Key Parts of a Black And White Image

How To Add Color to the Key Parts of a Black And White Image Using Photoshop

To display an image in black and white will require the entire image to be displayed as such.  The benefit of using black and white allows you to introduce color to specific areas of an image, which makes catches your eye and allows those specific areas stand out.

This is a concept that is used by many industries, such as makeup companies, hair companies, etc.  They use the images to draw the consumer’s focus to the specific product, or product results, rather than the whole picture itself. 

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How to Incorporate Facebook Messenger Ads Into Your Campaign

How to Incorporate Facebook Messenger Ads Into Your Campaign

Allowing your audience to engage with you via messenger can increase your quality of customer service. Facebook recently incorporated messenger advertising into their ad choice which can change the way you approach your campaign. 

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A Quick (and Updated) Guide To LinkedIn Groups

A Quick (and Updated) Guide To LinkedIn Groups

If you're on LinkedIn, there is a chance you may have participated in or even created a LinkedIn group. Familiarity can make a big difference in your business's social media strategy. 

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Our Favorite Industry Predictions for 2017

Our Favorite Industry Predictions For 2017

2017 is just around the corner which means people are sharing their insights on what the new year holds. Will we start marketing wearables? Will virtual reality catch on? 

We cover some of our favorite predictions in the industry.

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