Blue Archer Blog

A/B testing is the backbone of any website update and improvement. With the ability to incorporate split testing, designers can display two different web pages to various audiences and compare aspects such as clicks, conversions, and traffic. Check out the top 5 A/B testing tools on the market right now!

Upon entering Q4, everyone's goal is to make this quarter the most profitable. With a little planning, hitting goals can be accomplished with the least amount of stress! 

Using a content management system to build and manage your site can help you grow over time. You can customize the design and functionality of your site all from the backend on your own time.

There are numerous ways to search and define which website design company is best suited for your business in this largely virtual world. Follow along as we discuss the pros and cons of hiring a local company and when it makes sense to employ outside of your local area. 

If you can only focus on one component of digital marketing, it should be content and user-focused media.  Law firms can leverage educational blogging to build trust and authority in their practice area. Blogging can also improve your site’s SEO, get leads, and keep your current clients engaged with your legal professionals.