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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your digital resource for news, updates, insight and our own Blue Archer musings. 

A Quick (and Updated) Guide To LinkedIn Groups

A Quick (and Updated) Guide To LinkedIn Groups

If you're on LinkedIn, there is a chance you may have participated in or even created a LinkedIn group. Familiarity can make a big difference in your business's social media strategy. 

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Our Favorite Industry Predictions for 2017

Our Favorite Industry Predictions For 2017

2017 is just around the corner which means people are sharing their insights on what the new year holds. Will we start marketing wearables? Will virtual reality catch on? 

We cover some of our favorite predictions in the industry.

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What To Know About Pinterest's New Ad Options

What To Know About Pinterest's New Ad Options

Businesses have been utilizing social advertising due to the specific reach of the platforms and low cost. 

Pinterest has recently made some updates to their campaigns as well as reach to more effectively reach their users.

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The Quick And Dirty Guide To Google Analytics

The Quick and Dirty Guide to Google Analytics

Google Analytics is a powerful tracking option to monitor website traffic. We equip all of our websites with Google Analytics to help our clients gain better insight into their site-users. 

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LinkedIn's New Tracking Metrics

LinkedIn's New Tracking Metrics

LinkedIn's newest ad metrics will benefit your business whether you're considering advertising on LinkedIn or currently running ads. 

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