Content Strategy & Web Copywriting
Content Development for Websites
Content is fundamental to a successful website. Even the most stunning websites fail without meaningful content to engage readers.
Goal-Driven Content Strategy
Setting the foundation
We kick off the content phase of your project with a content strategy meeting. In the meeting, we'll review the findings of the initial strategy phase including site user persona needs, goals and objectives, value proposition, and more. Next, we'll lay the groundwork for the copy itself. This includes nailing down your brand's tone, voice, nomenclature, and your overall message. To ensure your content is parallel and consistent across all of your site pages, we'll even determine grammar and punctuation guidelines. Sure, this might not seem as exciting as the design phase, but we promise it's just as - if not more so- important to the success of your website.
Improving the direction
You may have dozens of content pages you would like to pull over to your new site. Not so fast. Nothing diminishes the hard work of thoughful information architecture and strategic design like outdated content. See, when we redesign and rethink pages of your site, the content needs change too. The content editing process ensures you know exactly what changes to make to your content before populating your new site. Our editing team will proof your grammar and spelling, but most of the content editing actually focuses on your tone, the content layout, and your use of different content areas on the page. Once our team is finished editing a portion of your pages, you're equipped with easy-to-follow templates to help you update or create the remaining content for your site.
Messages that convert
Your content management system is designed to allow you to create and modify your content quickly and easily, but sometimes figuring out how best to communicate to your audience is a challenge. After your content strategy with our team, it might become clear that you need some additional help writing your content.
For clients who are tight on time or simply do not feel they are equipped to write page copy, we offer complete content writing services.
Great copywriting helps readers understand your offerings and invites them to take action. Our professional writers are experienced in working with clients across a wide range of industries, to define the right message and tone, and communicate it clearly for an interactive audience. Whether you need to relay information, raise awareness of services or events, increase online product sales, or convert visitors into leads, populating your website with compelling content is key. We'll help you get there.