Digital Marketing Strategy
At the forefront of any marketing initiative is the marketing strategy development and planning.
These initial first steps allow us to devise an integrated marketing approach that aligns your online goals with a cost-effective implementation plan. Through a consultative process, we determine the best methods to help you gain a competitive advantage in your industry.
In the strategy development phase, we consult with you on your overall goals and examine your markets and positioning, value proposition, and business model. Marketing strategy development also gives you an opportunity to revisit your company’s mission statement. We will help you establish a unique mission statement related to your marketing project, as well as discuss your messaging requirements and mechanisms for communicating that message to your target market. Our in-depth look into your industry and competitors helps us to see what is working, what isn't working, and what we need to do to propel your brand in your niche segment.
The initial brainstorming session provides the strategic foundation for the creation of a tactical plan that aligns your goals and objectives. Our team will determine the best marketing mix to achieve your desired results and assemble these ideas into a formal, written marketing campaign. Whether you are responding to changes within your industry or target market, introducing new products and services for your company, or updating your overall branding, a marketing charter is a necessary road map for execution. Once a marketing charter is in place and we define the required action items, you are ready to move forward with the implementation your marketing initiatives.
Whether you need content strategy and writing services strictly for your website pages, or you are looking for strategically crafted marketing materials, our team is fundamentally content-driven. Perhaps we have defined the campaign components for your business to succeed, but you don't have the time to dedicate towards putting together strategic marketing materials, e-books, blog posts. In our content strategy phase, we help our clients with anything from the initial identification of specific marketing deliverables to the complete creation and construction of materials. Our writers all have strong backgrounds in marketing, resulting in messaging that drives action.
When we ask most clients what their overall goal is for their website, they usually respond, "We want to increase the traffic to the site". However, what they really mean is that they are looking to increase qualified traffic to the site. Site traffic won't make your business profitable; an increase in consumer conversions will. Our data-enthusiasts look at your web analytics and analyze how your audience currently uses your website. This data paints a comprehensive picture about the effectiveness of your website, overall. From there, we can determine new opportunities for improved traffic conversion.