User Experience Web Design

Beautiful design is more than just screen deep

User experience (UX) design is all of the things we do to make sure your customers and website users say, "that was easy."  And, it's a big deal. Why? Because in a competitive marketplace customers prefer the easy experience.  It’s not about just designing something pretty; it’s about designing something that works. 

Your website is the first contact most potential customers have with your business. Comparing your website with your competitors’ websites is often customers’ first (and sometimes only) effort at evaluating which company will meet their needs.

Designing for Conversion

You have a vision of the ideal path for new visitors to your website. It ends with a conversion: a visitor signs up for a newsletter, downloads a whitepaper, (best of all!) purchases a product, or engages with your company in some other way that turns them from a stranger into a lead or a customer. Everything we do at Blue Archer to support the users of your website in finding what they want and need, and having a satisfying experience, such that they ultimately decide to engage with your business, relates to designing for conversion.

We begin by identifying the ideal path and work backward from there.

• What is the desired action for a visitor to each page?
• Where is the call to action?
• How can we structure information most effectively?

Managing Your Design

There should be a clear, simple process for making changes and modifications to your site, and anyone in your organization should be able to participate in that process, as long as they have ownership of the content.  That’s why we build all of our websites using a robust content management system (CMS). The CMS allows for ultimate flexibility, so that you can easily change as much or as little as you want.

Is it time for a redesign?

Maybe you have a website that hasn’t kept up with your company’s current image, or the old design has not scaled well with your business growth. Many clients come to us frustrated with existing sites that are doing little to reach new customers, increase leads or improve sales. We work with clients to understand what is working with their existing sites and what isn’t.  We then develop a strategy for revitalizing their image while structuring engaging user experiences that lead to conversions. 

Don’t wait for a stagnant site to start performing. We'll help you go on the offense and look at your website proactively.