From Clicks to Conversion - Analytics help us make your Website Work
"Not everything that can be counted counts and not everything that counts can be counted." - Einstein
You want more traffic. It's a common first goal, and it's why SEO is in high demand. But, what's happening to the traffic you already get? What really counts for your business isn't sheer traffic volume, it's what people do when they're on your site.
Maybe we want to measure whether people find the information they're looking for, stay engaged with the site, and ultimately contact your company. The only way to know whether your site is succeeding is to define success metrics, and track performance. At Blue Archer, we combine web analytics tracking with user experience expertise to evaluate your traffic patterns and identify opportunities for website improvement.
Google Analytics Certified
Blue Archer uses Google Analytics as a robust analytics tool for analyzing website data. We can give insight into your site users by setting up website goals and conversion funnels, discovering how visitors engage with your content, where they drop out of your conversion funnel, and where we need to improve content or design to keep them engaged.
Our Google Analytics certified staff will conduct customized data reporting and ongoing website recommendations.
Traffic itself doesn't produce an impact on your business. The impact comes when traffic converts, when a visitor becomes a lead, a customer, or someone who promotes your content through social networking.
To paraphrase a well-known business rule of thumb, it costs more to win new traffic than to retain existing traffic.
Blue Archer offers packages to suit your business needs. Whether you are a small or medium business, we have an option for you.
If you're a smaller business that wants to keep the pulse of your website data, the 'Silver' package would be ideal for your company. This includes a basic overview with instruction based on data analysis.
Have a robust website for a larger business? Our gold package is perfect for medium to larger businesses that need a more in-depth view of their website traffic. Blue Archer will provide recommendations based on data analysis.