Selecting an appropriate tool for email marketing can be tricky. We need something with design freedom, affordable pricing, and features to make our lives a bit easier when it comes to the trade. We are going to go over some of the options MailChimp has to offer.

Subscribers

There are a few different options for people subscribing to your mailing list. Subscriber profiles allows those following you to edit their own profile. They can update their email preference and mailing options. 

You can also set what level of involvement people who have access to your account has. 

• Admins: Total access to MailChimp. Only Admins can handle billing and assign user privileges.

• Managers: Design templates, send campaigns, manage mailing lists, and view reports.

• Authors: Notify managers and admins when a campaign is ready to go. They can create, design, and edit campaigns, but not send them.

• Views: Log in and see reports. They don't have access to campaign creation or list management.

You can read more about it here. 

This is great for those running the campaign as well as those receiving the emails. 

Targeting

I just touched base on subscribing to the newsletter, but the real fun comes with targeting. MailChimp makes it easy to reach exactly who you need to. 

You can divide your lists, which would be different groups you send emails to, into segments.