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Should You Be On Pinterest?

Pinterest is rapidly growing whether you're looking up recipes, planning a wedding, or into DIY.

Pinterest has recently opened the door for some controversial moves. This may make businesses reconsider their stance.

No Affiliate Links

Pinterest has recently taken a bold step to remove affiliate links. This is basically how top accounts earn their money from the site. Needless to say, people were not happy. 

The social network claims that it doing so to prevent broken links and irrelevant pins cropping up in users’ feeds, so as to maintain a high quality experience for its audience.

The Next Web

 

So, those that benefited the most from the links may have to look for revenue elsewhere. Actually, despite seeming that way, Pinterest is taking a whole new route with eCommerce. 

Buy Button

Within 3-6 months the beloved platform may become a social eCommerce site. Out of any social network, Pinterest seems as if it would do the best if the ability to purchase were directly there. 

Pinterest has said that two-thirds of its content — which it last reported in April as more than 30 billion pins — comes from businesses. Businesses with e-commerce sites can currently use Pinterest’s Rich Pin feature to automatically pull in pricing and availability information, but customers must click or tap through to those sites to make purchases.

Martin Beck, Marketing Land 

 

While some top earners on Pinterest may be frustrated, others with eCommerce sites may have a whole new opportunity.

Which side are you on? Do you already use Pinterest? If you have any tips or insight, don't forget to send us a Tweet. 

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