In the digital age, one can guess that software companies must be growing at a very successful rate.  In 2006, HubSpot was started by two MIT students and now has 11,000+ customers in over 70 countries.  Over 15 years ago, HootSuite was created to help the multi-tasking entrepreneur.  Today, it’s the world’s most widely used social relationship platform with over millions of users around the world. 

            For these software companies, growth came with strategic analysis of what the ultimate goal was: to create something that the public should care about.  Nowadays, the Internet is an imperative medium for most communication channels, whether they are for family or for business.  Regardless, the Internet has expedited the process of communication. 

            These companies are not the type of companies who are competing against a business down the street.  For them, competition means competing for mindshare with TV, YouTube videos, tweets, and other forms of content.”  Keeping up with social media practices and outreach is now a fundamental aspect for business operations.

            The most crucial aspect of a software company is to create a product with a message that that is most affiliated with their customers.  With the way people are evolving with the digital age, software companies are needed to help bridge the shift in how people are communicating with one another.  So the message for most software companies is quite simply one that offers a way for people to talk more to one another; to provide an opportunity to stay in touch, or get back in touch, with those who we love.  

At Blue Archer, we provide software development services, and we'd be thrilled to talk to you about your project. Learn more about software development companies and outsourcing (specifically with Salesforce).