When your clients or future customers have a question, they tend to lean on your website for answers. First impressions either make or break an experience for your user. Don’t let them down with lack of meniscal details which can make your website a success or a mess.

Does Your Website Stand Out?

According to Internet Live Stats, there are over 1.8 billion websites and counting. That’s a lot of competition. With this continuous increase in rivalry, it emphasizes the importance to focus on details.

Every website needs a defined product/service strategy.  

• What are your goals?
• What do you want to achieve with your website?

Users enjoy smooth experiences when it comes to technology. No fuss means happy user. Make your goal of your website specific by tying in the purpose to the goals of your business.

Competitive Research

Research competitors who you compete with daily. Analyze why a user rather engage with their site rather than yours and why they might be more successful.

• What does their website possess that yours doesn’t?
  •  Ex. Colors, words, phrases, graphics, design.

User-Focused Experience

Since users determine the success of your website, make their experience one to remember. Center your web design around your visitors as they are the main critic. Understanding your audience can position you beyond your competition and guide your users on a pleasant journey through your site.

Blue Archer can assist you with any website redesign and user mapping.