Blue Archer Blog

It's no secret that the internet marketing scene has witnessed an influx of new methods and tools in the past calendar year. Internet marketers will gladly tell you that "Content is King," and that blogging or Tweeting are essential efforts for businesses who want to strengthen their online presence. Often lost in the discussion is perhaps the marketing world's oldest utility: the press release. 

Continuing on with the explanation of Blue Archer's "ECCO" marketing concept, today is brought to us by the letter "C," for credibility.  After you've successfully exposed your website, the website needs to perform. First and foremost, it must provide credibility. If your website isn't living up to the expectations of the user, one of your competitors' sites will.  Credibility starts with design. 

The first phase in Blue Archer's strategic marketing approach: ECCO.   Logically, before your website can become effective, your market must be exposed to it. Every website strategy must include exposure strategies. How will you drive traffic to your website?

At Blue Archer, we leverage a strategic marketing concept we created called "ECCO." It's something that we try to impress upon all of our clients as well. It's a simple, straightforward concept that we utilize as a high-level litmus test to ensure that everything we do is strategically conceived.  ECCO stands for Exposure, Credibility, Conversion, and Ongoing Care.

Not too long ago, I had a conversation with a prospective client. He was the marketing director of a relatively well-known supply company. One of his employees had asked me to speak with him about SEO. Here's how the conversation went (names have been changed...).