From eyetracking to eartracking, these methods are designed to analyze the movements made by users and why they react. Human ears exhibit micro-movements, and today we are going to show you how to analyze those movements to enhance usability studies.
One of Google’s greatest gifts to man (other than the search engine itself) has been Google My Business. For years, this free tool has helped businesses of all sizes showcase their companies on the search engine and Google Maps. Previously, fields have been limited to basic information, but according to reports from some Google Business users, the platform is beta testing a new feature that will allow companies to add individual products to their listing...
The world of tech marketing has become more complicated and involved over the years. Finding the right markets to advertise too requires a lot of work and investment. The complexity of modern sales forms the perspective of long-term customers. Focusing on tactics to segment your market and new users while doing so efficiently is the most effective business practice.
Google’s beloved SEO option of local search ads are improved! This prestige company is taking steps to advance rankings for business who rely on this segment. This feature benefits all business who may not have a high ranking, but are in fact near to the user. Check out how Google found a better way to market local businesses.
2017 is just around the corner which means people are sharing their insights on what the new year holds. Will we start marketing wearables? Will virtual reality catch on?
We cover some of our favorite predictions in the industry.