YouTube has been a fan favorite over the years for informational tutorials and entertainment. Now, we are seeing a shift in video length to increase the time for Ad revenue provided to these content generators. How will this affect how consumers use YouTube? The key is in the consumer’s viewing patterns.
Over the past 10 years, the age-old pound sign (#) has morphed from being a simple symbol for weight to the universal symbol of the hashtag. If you aren’t submerged in the world of Instagram or Twitter, you may be asking “what is a hashtag?” and wondering why it carries such weight in the modern world of marketing.
Social media is becoming the number one marketing platform for businesses all over the world. It’s the easiest way to reach people of all markets and to find ways to integrate into new markets. Without proper verification from Instagram or having a decent following, your business may not look reputable to many Instagram users. Building your followers will aid in user engagement and new user interaction.
Adobe has teamed up with the Pantone Colour Institute to reveal which colours are trending this summer. Although the colour theory will stay, these trends can influence users, designers, and brands.
Allowing your audience to engage with you via messenger can increase your quality of customer service. Facebook recently incorporated messenger advertising into their ad choice which can change the way you approach your campaign.