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Everything You Need to Know about GDPR

Everything You Need to Know about GDPR

Wondering why you receive massive amounts of emails from certain brands asking you to re-opt in to adjust personal preferences? The GDPR (General Data Protection Regulation) is the European Union’s new privacy law, which went into effect May 2018. It’s all about consent, and here’s why. 

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The Shift from Immersive Technology to Internal Opportunity

The Shift from Immersive Technology to Internal Opportunity

Technology has reached a tipping point through virtual reality, by always outsourcing to the digital world. Designers are shifting their focus from niche markets to large industrial strategies for enduring opportunity. Facilitating the release of digital potential in the back bone, or back offices of a business. 

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The importance of having an Omni-channel Customer Experience

Omni-channel Customer Experience

Today, there are numerous forms of technology in which a customer can view your brand or products. Making each experience an easy convergence is key to succeeding in today’s market. 

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The Tools of Photoshop: Text Tools

The Tools of Photoshop: Text Tools

Inserting text is usually a given when creating a brochure or an ad.  You have a picture in your mind of how it will look but it can be frustrating to have your end product match your vision.

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Photoshop Tutorial: How To Add Color to the Key Parts of a Black And White Image

How To Add Color to the Key Parts of a Black And White Image Using Photoshop

To display an image in black and white will require the entire image to be displayed as such.  The benefit of using black and white allows you to introduce color to specific areas of an image, which makes catches your eye and allows those specific areas stand out.

This is a concept that is used by many industries, such as makeup companies, hair companies, etc.  They use the images to draw the consumer’s focus to the specific product, or product results, rather than the whole picture itself. 

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