As part of an inclusive effort to streamline its offerings, Google’s star advertising products are getting new names. Reorganizing to better reflect their current capabilities, AdWords and DoubleClick brands will soon disappear and be placed where the company sees growth.
This spring, we launched FHLBank Pittsburgh's brand new website. We began the project with an extensive strategy process to help uncover the business goals. At the conclusion, we found that FHLBank Pittsburgh wanted to: increase usage of products by current members, leverage new technology and refreshed brand, highlight diversity, and increase membership.
Happy Friday! Take a sec to read this week's Tech Review with quick summaries on what the new restructuring of Google means for you, Facebook’s firing of an intern for wrongfully using user’s data and also a new trip planning extension that will make your traveling itineraries an easy-to-use reality.
This week's review check's out the opposition between a decrease of unemployment and an increase in layoffs in the tech industry; the exponential growth of targets within tech and to how activist investors are responding; and how a senator is attributing a "negative animal spirit*" to potential moves within the Asian markets in association with American company, Micron.