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What you should expect from Artificial Intelligence in 2018-2019

What you should expect from Artificial Intelligence in 2018-2019

Machine learning will have the most impact on marketing in the upcoming years. This increase in intelligence will not only cut out the middle man but adapt to consumer’s preferences. This may be ironic, but this advancement will make marketing more “Human” …

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Everything You Need to Know about GDPR

Everything You Need to Know about GDPR

Wondering why you receive massive amounts of emails from certain brands asking you to re-opt in to adjust personal preferences? The GDPR (General Data Protection Regulation) is the European Union’s new privacy law, which went into effect May 2018. It’s all about consent, and here’s why. 

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Should You Try Hyper-Local Ads?

Hyper-Local Ads

Hyper-local may be a word you are beginning to hear more of if you work in the industry. For those who do not subscribe to 'Marketing Jargon Daily' you may be a little baffled as to how those two words ever came together. 

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Why User Experience Matters to Marketers

UX & Marketing

The lines are blurring between different styles of marketing, and even if you are not a User Experience (UX) Specialist, you will need to equip yourself with some of the basics to bring your campaign to the next level. 

We have previously discussed why marketers should know the basics of coding, now it is time to dive into UX. 

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Why Your Marketing Team Should Know How To Code

Marketing & Programming

So, times are changing, what can we expect next? As digital marketing merges with traditional marketing there is one skill we may all soon need to know. Coding. Not extensively, no one will ask you to design their newest app (maybe), but basic HTML, CSS, and JavaScript may soon be beneficial. 

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