Blue Archer Blog

Optimization is one word that you will hear frequently after you take the steps to develop a new website or redesign. Whether you are optimizing content or images, you may begin to question why it is useful and what it even means. 

For the basics, optimizing an item means you are allowing it to display easier online as well as rank higher when indexed. 

Data-driven has become a buzz term for years but is now getting caught up in the hype. This is only half the solution, check out the importance of the second half and why it will help optimize your strategy.

Who doesn't like tools to make your life easier? This list spotlights games, animation, and insightful new tricks. Check it out...

From logo memory to user retention, we have compiled a list of 5 user tests to ensure your next project is a success. 

Your marketing campaign took valuable time and hard-earned money. Setting practical SMART goals will help your business analyze and measure what is and isn't working. Find out why they matter...