Blue Archer Blog

Photography has always been an integral part of design. Unfortunately, we have been grandfathered in to enjoy cheesy stock images of people sipping coffee while making graphs. Thankfully, there have been an increasing number of websites with beautiful stock photography popping up all over the web... and it's free!

Web design impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page, and a great web designer helps you achieve that. Let's discuss what a career in web design looks like...

Web design encompasses many different skills that may be the deciding factor in your next project. In this blog, we discuss the differences between the interchangeable language of web design and the best examples to compliment the nature of creativity. 

Consumers are motivated by need and desire. Sometimes, just sometimes, they’re motivated by FOMO. Some good and some bad, following along as we discuss the negated responsibility of encouraging FOMO and the benefits you receive. 

Optimization is one word that you will hear frequently after you take the steps to develop a new website or redesign. Whether you are optimizing content or images, you may begin to question why it is useful and what it even means. 

For the basics, optimizing an item means you are allowing it to display easier online as well as rank higher when indexed.