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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

Designing for Generation Z: Part 2

Designing for Generation Z: Part 2

We are expanding on the design process needed to collaborate effectively with Gen Z. Part 2 elaborates on key elements beyond personalization and entertainment and emphasizes emotion and reality. 

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Designing for Generation Z

Designing for Generation Z

Each generation possesses its own characteristics when it comes to design and spending. It’s time to create for those how to spend the most and is easy to track in terms of purchasing trends. 

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New Research Method: Eartracking

New Research Method: Eartracking

From eyetracking to eartracking, these methods are designed to analyze the movements made by users and why they react. Human ears exhibit micro-movements, and today we are going to show you how to analyze those movements to enhance usability studies. 

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3 Dead Web Trends

3 Dead Web Trends

Many smart and successful people learn from history so they do not repeat it. Others look at various projects as malfunctions that still have potential. It’s time to identify some of the dead UI tactics from past years. 

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Tool Highlight: Shre.ly

Tool Highlight: Shre.ly

This tool allows you to customize links to help your users understand before they click. Previewing is a strong attribute most sites undermine when it comes to promotion. This tool makes it easy and simple for users to want to learn more. 

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