Blue Archer Blog

When your clients or future customers have a question, they tend to lean on your website for answers. First impressions either make or break an experience for your user. Don’t let them down with lack of meniscal details which can make your website a success or a mess.

The platform a designer uses to build and manage a website has a significant effect on a websites’ success. What about the other stuff that attracts wondering eyes to your design? Even the most beautiful websites are useless if no one ever finds it. 

As they say, history repeats itself. The use of gradient color schemes was the hot trend in the 90’s. Lately, we are considered to commit a design crime if we even go near the patterns of WordArt.  However, maybe those designers knew what they were up against. Fast forward a couple decades and It’s the return of the gradient! 

Ever wonder how your clients interact with your website? Fullstory records and reproduces real user experiences on your site, which allows you to help support customers, boost conversion rates, and debug faster. 

A strong logo has a huge impact on the success of your business. Some companies get it right the first time like Nike and Apple. However, that logo you created in 1982 may not speak to your audience in 2018.