Blue Archer Blog
Social, Design, Marketing, Tech & More
Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings.
Schema Markup For Your Search Listings
Search engine optimization has been on the minds every developer (and business owner) for quite some time now. We optimized our meta data and live and die by the mantra that 'content is king'.
How Manufacturers Can Target Specific Markets
Manufacturers face a unique problem when it comes to a broad range of people to target both with digital marketing and their website. We need to precise with our message or else it will be lost in the mix of everything else on the web.
How can you be precise with such a diverse client base, though?
Designing For Your Industry: Professional Services
Someone involved in the professional services industry may find themselves working in finance, banking, or consulting.
Eventually, a time will come when you need to make crucial decisions about your website whether you c-level, in marketing, or in administration.
How do you get your website to communicate to your audience?
Designing For Your Industry: Law
The hustle and bustle at the firm is enough to make anyone put web design on the back burner.
A sophisticated, professional website is crucial for your credibility as well as meeting your clients needs.
Before you research for a web developer, arm yourself with knowledge for a great website.
Designing For Your Industry: Manufacturing
As a manufacturer, not only do you need a website, but you want it to speak to the right audience. What will you do to make your website different from the salon down the road?
How do you make a manufacturing website that says what you specialize in without actually saying anything?