Blue Archer Blog

How can your business effectively use LinkedIn? The unpaid way would to be as active as possible, optimize your profile, and participate in LinkedIn groups. 

You can also greatly benefit from advertising in addition to organically engaging on LinkedIn.

This brings us to LinkedIn's newest campaign management tool. 

Twitter just released a way to promote during live events which could seriously improve social media advertising on the platform.

The information collected on Twitter in real-time is so abundant and necessary that even Nielsen uses it to rate TV shows. 

This week's review check's out the opposition between a decrease of unemployment and an increase in layoffs in the tech industry; the exponential growth of targets within tech and to how activist investors are responding; and how a senator is attributing a "negative animal spirit*" to potential moves within the Asian markets in association with American company, Micron. 

Your website navigation will act as a guide for users on your website. This is why it is crucial to arrange it for an optimal experience. 

Even though it is easy to get wrapped up in determining a design or finally completing content goals, you do not want to be careless with your navigation. 

Happy Friday Everyone! Take a minute to read over this week's Friday Tech review.  This week's post includes some details behind Microsoft's migration to the cloud, a pleasant outlook on the Consumer Electronics industry, and some insight on Facebook's technique for providing news.