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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

Drive Conversions With Beautiful, Responsive HTML Emails

HTML Emails

Back in the day, web designers may have resorted to using inline styles and tables to layout a web page. This was in a time before we were all glued to our smart phones which has never been experienced by some (the 90s were rough). 

However, the ancient art of tables and inline styles still exists in email. We are going to discuss how to develop responsive, beautiful HTML emails that will convert leads. 

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May 22, 2015 Tech Review

Kudos if you’re reading this in real-time. It’s 2pm (EST) on the Friday before the Memorial Day long weekend and you’re still actively trying to learn. While you might have been winding down this week in anticipation of picnics, backyards, and beer, the tech-world wasn’t skipping a beat.This week we cover ad updates for both Pinterest and Twitter and a new technology that transforms human skin into a computer.

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Selecting Fonts & Color Schemes

Designing for the web.

While some people may have been more exposed to other areas of art, allowing them to have an 'eye for design', other times it is just a matter of studying the craft better.

As a web design company, we want to point out a few of the basics to keep your website looking good. 

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Mad Men Series Finale “Person to Person” Review

A new day.  New ideas. A new you. Most of the time people gauge the success of a series not just on the collection of episodes but how they wrap it all up in the series finale.   Prior to watching the finale of Mad Men last night, I had thought of what they could do to give the series and the characters I've grown to know so well over the past 7 seasons, a respectful farewell.  

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May 15, 2015 Friday Tech Review

In this week's tech review, we touch on Facebook Instant Articles, why your penmanship class in 3rd grade still matters, and how you feel when you're being watched. Get the quick points from our plain-English summaries, or jump into the full-length articles. 

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