Blue Archer Blog

This week's review looks at the strength the tech. industry has accumulated within the past ten years.  Research and data is available for solving the gender divide; metropolitan areas are affected significantly by evolving technology; 2014 was the strongest year in ten years for IPOs. 

On April 21st, Google is going to pull a move that has recently been nicknamed the "mobilegeddon." Mobile-friendliness will now impact rank which can affect your website if you are behind on the times. 

This week's review discusses Etsy's filing for an IPO and how this will affect future growth, a Calfornia non-profit lends itself to improve internet connections at Ebola treatment centers, and the stand off between the FCC and the EU on differing grounds for net neutrality. 

So, times are changing, what can we expect next? As digital marketing merges with traditional marketing there is one skill we may all soon need to know. Coding. Not extensively, no one will ask you to design their newest app (maybe), but basic HTML, CSS, and JavaScript may soon be beneficial. 

This week's review takes a look at how the Department of Homeland Security is countering cybercrimes, insight on the ad tech industry and increasing concentration within the market, and what Samsung's next move is to remain the number one in smartphones.