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At Blue Archer, we leverage a strategic marketing concept we created called "ECCO." It's something that we try to impress upon all of our clients as well. It's a simple, straightforward concept that we utilize as a high-level litmus test to ensure that everything we do is strategically conceived.

ECCO stands for Exposure, Credibility, Conversion, and Ongoing Care. EVERYTHING we do online has to either provide us with exposure to our target market, build credibility, help us convert prospects into clients, or provide ongoing care to our valued client base.

My next few blog posts will expand upon each of these concepts.

For now, ask yourself this question: "Does everything I do effectively either provide my organization with Exposure to my target market, build my organization's Credibility, help to Convert prospects into clients, or provide Ongoing Care to my client base?"

Stay tuned...

Bob Faletti
Principal and Co-founder

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