In business - regardless of the industry- there is one word that proves inescapable: competition. Competition drives the marketplace. The same is true with websites. In your integrated plan for creating a well-rounded digital identity, it is imperative to see what your competition is doing, analyze how well it is working, and develop strategies based on this research. What is the general design trend for your specific industry? What is the tone of the content? What is the content: text, images, videos?
It is also important to understand and evaluate how competitors are targeting their users using search engine optimization. Using the SEMrush Tool
, you can quickly and conveniently view a dashboard of highly valuable data. By simply entering in the URL of a specific competitor (or your own site, of course) you can practically view an entire SEO strategy. SEMrush provides users with the most popular ranking organic keywords on the site as well as the keywords the competitor is using in paid ads. Additionally, the dashboard includes competitors in organic search and competitors in paid search. Not sure how your competitor is targeting their paid search? This tool even includes a screenshot of their paid ads so you can easily view the exact ad content as well as the keywords that they target.
So how can this information help you? When you are trying to target specific keywords with your own SEO strategy, it helps to know what your competitors are doing. From there, you can strategize if it is most effective to target the same words in hopes of over-taking them in search results or perhaps better to target variations of the keyword if the competition is too high.
This is a free tool for limited data. To access the data in its entirety, there are several paid options
For more information on developing a comprehensive search engine marketing plan
for your business website, contact a professional at Blue Archer for all your website needs.
Internet Marketing Analyst