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How to Embed YouTube Videos in a Website

Do you know over 90% of the information we consume is visual? YouTube is an information playground that allows access to millions of videos at your fingertips. Videos play a large role in information sharing and can yield the highest ROI. Let's get started!

What is an embedded video? 

An embedded video lets you borrow the video from another platform. Most videos are embedded from Youtube, meaning visitors can watch the YouTube video on your website without leaving the current page. 

According to Neil Patel, "Embedded videos keep users on your page—which is ideal for landing pages or blog posts where you want to share information, but avoid losing the viewer to another page."

If you are looking to embed a YouTube video, follow these steps from Google Support:

  1. Embed a video or playlist
  2. On a computer, go to the YouTube video or playlist you want to embed.
  3. Click SHARE Share.
  4. From the list of Share options, click Embed.
  5. From the box that appears, copy the HTML code.
  6. Paste the code into your website HTML.
  7. For network administrators: You will need to add to the firewall allowlist.

The best part about embedding a video is being able to modify the code. By modifying the code, you can alter the video’s width, height, frame size, and other elements for optimal viewing on any landing page.

You can also click a start time on the video. This is most helpful if you are sharing content in the middle of the video and want to save your audience time by not having to watch the whole thing.

Given that people want information as fast as possible, this is ideal! 

Embedded videos let you improve your video’s searchability on Google. 


Not only will embedded videos improve your SEO results, but they will also boost brand awareness with catchy thumbnails and increase the time users spend on your site. 

If you are looking to add an end time to your video, there are just a few extra steps.

  1. Follow the original steps above and paste your code onto your website.
  2. Retreat back to the video on Youtube that you have selected. Select a time when you want to end the video.
  3. For instance, if you want to end the video at 3 min 13 sec, go there and right-click on the video.
  4. A box will popup and allow you to select "Copy video URL at current time".
  5. Open notepad and paste the link temporarily. This link will give you the end time you selected in seconds.
  6. Now go back to your website, enter the end time from the notepad in the embed code. It will look like this- (“start=time;end=time”)

This process will remain the same for any video you wish to embed with a selected start and end time.

Using videos to visually guide your audience is what 2022 is all about. 

When you are creating a website or even a blog article, there are important questions for publishers to ask. Should you be making videos, embedding YouTube videos, or using video in any way on your site?

Let us know what you think in the comments below!

if you are looking to redefine your website engagement, start a conversation with our team today.

Quick Facts

How can you add a start time to your embedded video?

Once you find the YouTube video you wish to embed, click share, embed video, scroll down to controls and click adjust start time. The code will then be updated to reflect this new start time.

How do you add an end time to an embedded video?

Find the time you wish to stop the video, right-click and select "Copy video URL at current time". Then paste this in plain text in notes or word, followed by adding it to your code on your website. Should look like this (“start=time;end=time”).


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