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I recently discovered a new Google Tool: Browser Size. This tool helps you understand how your website appears to different users, using different browsers. This is especially relevant to web design, but it also makes you think about the marketing goals of your website.

What do you want visitors to do when they come to your site? Are they seeing that option immediately or do they need to scroll to find that information presented on the page? Ideally, you want any important information on your site to be "above the fold" or before the site visitor has to scroll vertically. Additionally, you should also be aware of any information lost on the right side of the page. Looking at the screenshot below, you see that the upper left quadrant is visible to most visitors, but anything on the right side of the page becomes lost.



An important goal for Blue Archer's website, is for site visitors to click on the button for a "Free Web Review and Assessment." This button has strategically been placed in the most visible spot on the page- towards the upper left corner. This is prime real estate on the homepage and the most important call-to-actions should occupy this space.

Note: Our website has long since changed since the button described above. That being said, we'd love for you to check out all the new changes on our website. Take a look around!

It's a good practice to examine your marketing goals and ensure that the majority of your site visitors can see these call-to-actions clearly and immediately when they arrive on the page. Using the new Google Browser Size tool is a good way to check your site.

Jennifer Brant
Marketing Manager

 

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