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About one month ago, Blue Archer launched its new website. The new Blue Archer website is geared around making life easier for our site visitors. Our design team set out with several goals in mind:

- make the site more navigable by simplifying the sitemap
- improve on highly trafficked sections such as our Portfolio
- use video to broaden the options for information dispersal

Blue Archer's new website now better reflects who Blue Archer is today.

The Metamorphosis of a Website
Has your business changed at all in the last few years? As a business grows, the website should evolve, too. Whether you add products/services, introduce new personnel, enter new markets or target different segments, your website needs to reflect these changes. Sometimes it may just be textual updates or new messaging graphics; at other times, a whole new web design is warranted.

Here is Blue Archer's personal journey:

Site 1: Although, this is not Blue Archer's very first site, this site sets the stage for the evolution of the company. Before Blue Archer made websites, we primarily did custom application development (and we still do!). The company was more of a technology firm, so it was important to reflect this focus in the look and feel of the website.

Site 2: At the launch of site 2, the company was growing and our web design services were receiving greater attention (from customers and Blue Archer alike). We had added new people with new skill sets. Our client segments were also growing. We were serving new markets and new industries and did not want to be known as "just a technology company." Additionally, our design capabilities were getting stronger and stronger.

Site 3: Our newest site reflects where Blue Archer is now. Today, we are a full-service web design and web marketing firm. Although we are based in Pittsburgh and continue to grow our local customer base, we service clients anywhere. We deliver strong web designs with custom functionality, while still keeping prices low. We now offer marketing advice and search engine optimization services to our clients. This newest site demonstrates how we assist our clients in each step of the website process from web design to development to marketing and search engine optimization.

So remember, as your business or organization grows and changes, so must your website. Whether you make minor changes or redesign your site, Blue Archer has experience- personally- with this process and is more than happy to assist you!

Jennifer Brant
Marketing Manager

Pittsburgh Web Design

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