If you're a business owner who has just recently realized the power of search engine optimization - and the steady flow of dollars and customers that comes from holding one of the top spots on Google, Yahoo, and Bing - then it can be very tempting to try to do everything at once. After all, the more keywords and pages you have, the more customers you get, right?
Unfortunately, it doesn't always work that way.
More frequently, marketers try to jump in feet first and find that they can't make traction very quickly. Worse yet, their motivation and determination drops off a bit. For that reason, we recommend a different approach: don't focus on dozens of key words and phrases at once, but instead concentrate the ones you know matter to your business, and to the customers you already have.
That approach takes a lot more patience and discipline, but it's also more likely to lead you where you really want to go. Starting with key words and phrases that you can expect to be profitable from experience gives you a good foundation to build upon, letting search engines find you in a few specific areas, and possibly leading you to others that will make more sense as you continue to build.
Internet marketing, and especially search engine optimization, are exciting things to try. Don't get so wrapped up in them however, that you miss the forest for the trees. Start by trying to make a dent in the tightly-focused market, and then let your efforts build from there.
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