Most businesses trying to build a digital presence are well aware of the express that content is king. After dedicating time to creating sharable resources, what is the next step? That is when marketing automation makes into play. 

What Is Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. 
HubSpot

Marketing automation typically helps businesses track leads and interactions based around their content. 

What can be automated?

• Send emails after a site-user completes a form
• Schedule a series of emails for a promotion or event
• Nurture your existing and new customers with an email campaign
• Schedule social posts

The biggest risk of marketing automation would be spam. 

Tips To Prevent Being a Spammer (From the FTC)

1. Don’t use false or misleading header information
2. Don’t use deceptive subject lines
3. Identify the message as an ad
4. Tell recipients where you’re located
5. Tell recipients how to opt out of receiving future email from you
6. Honor opt-out requests promptly

Tools Of The Trade

How exactly can you automate your marketing? 

Curious about getting started? We can help you integrate.