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Why Should Your Website Be ADA Compliant?

American Disabilities Act (ADA) compliance for your website consists of three levels that meet a list of requirements outlined in WCAG 2.0. 

Why ADA?

ADA compliance allows a wider audience to have a meaningful experience on your website. This may enable a website to be used with a browser reader or prevent blinking that potentially could trigger a seizure. 

Legal Issues

While reaching all of your customers is definitely important, some businesses are becoming ADA compliant due to legal obligations. This primarily occurs with the financial sectors and large businesses. 

As long as this issue remains unclear and without set guidelines from the DOJ, companies like yours who do business on the web can expect that not bringing your site up to ADA standards could leave you open to the possibility of litigation.
- New Media Campaigns


SEO and accessibility tend to overlap which can make it easier for people to find (and use) your website. 

The overlap may include:

  • Video transcription
  • Image captioning
  • Image alt attributes
  • Title tags
  • Header tags (H1, H2, etc)
  • Link anchor text
  • On-site sitemaps, table of contents, and/or breadcrumbs
  • Content ordering
  • Size and color contrast of text
  • Semantic HTML

Levels of ADA

ADA compliance uses WCAG 2.0 as a guideline and is separated into three levels. 

WCAG 2.0 was published in December, 2008 and became an official international standard for website accessibility in 2012. These guidelines were first established in 1999 through the work of Web Accessibility Initiative (WAI) and the World Wide Web Consortium (W3C).
- Wake Fly

WCAG follows four principals which the guidelines are based on.

  • Perceivable
  • Operable
  • Understandable
  • Robust

The levels are separated from the most basic (level A) to medium compliance (AA) and full compliance (AAA). Your website will need to meet the following checkpoints:

  1. Text must meet a minimum contrast ratio against the background, which can significantly impact your design
  2. Your site must be fully navigable via keyboard only
  3. Your site should be navigable with screen reader software
  4. Your site must handle text scaling up to 200% without causing horizontal scrolling or content-breaking layout issues

ADA at Blue Archer

During buildout, we ensure your website meets the basic level of ADA compliance. We also offer full levels of compliance for anyone interested. 

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