COVID-19 Update: Blue Archer is working at full capacity with normal operations and no interruption of service to support our clients. If you have questions, concerns, or new project inquiries feel free to contact us, we're here to help!

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Managing Your Brand Amid COVID-19

Managing Your Brand Amid COVID-19

As a business, it’s difficult to foresee obstacles as unprecedented as the coronavirus. For most companies, a global pandemic is uncharted territory and a force that must be faced in real-time.

Despite having little time for preparation, there are certain steps that can be taken to reassure your customers and present a positive image during uncertain times. 

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Tiktok for Business: 5 Strategies for Success

Tiktok for Business: 5 Strategies for Success

Tiktok is more than just a fad social endeavor. It's a whole new marketing funnel for your business. The creative opportunities are endless on this app and we are here to tell you why and how to get started!

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How To Use FOMO To Increase Conversions

How To Use FOMO To Increase Conversions

Consumers are motivated by need and desire. Sometimes, just sometimes, they’re motivated by FOMO. Some good and some bad, following along as we discuss the negated responsibility of encouraging FOMO and the benefits you receive. 

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Marketing Objectives: 4 Tips to Set SMART Goals

Marketing Objectives: 4 Tips to Set SMART Goals

Your marketing campaign took valuable time and hard-earned money. Setting practical SMART goals will help your business analyze and measure what is and isn't working. Find out why they matter... 

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5 SaaS Companies who Deliver on Their Own Terms

5 SaaS Companies who Deliver on Their Own Terms

Marketing SaaS can be tricky in such a small character space. These 5 companies have noted and reworked their efforts that have been evidently prosperous. See what you can learn! 

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