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How Your Small Business Can Overcome Instagram's Algorithm Change

How can your small business cope with the newest update Instagram made to their feed?

Instagram has put fear in all businesses with the newest algorithm implementation. Some are going as far to call it the 'death of brands on Instagram'. 

How can a small business survive? 

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What Facebook Reactions Mean For Brands

What Facebook Reactions Mean For Brands

Recently, Facebook added the long awaited 'reactions' in place of the like button. You may still like a post, but now you have additional options to express how you feel (or reacted!) to said post.

So, what does this mean for brands?

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How The Healthcare Industry Can Benefit From (And Learn To Use) Video

How The Healthcare Industry Can Benefit From (And Learn To Use) Video

In the world of social conversation and digital marketing, patients like to create a relationship with their healthcare providers. 

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How Super Bowl 50 Ads Used Social Media

How Super Bowl 50, Ads Used Social Media

When the beginning of February comes around most people are either complaining about the snow or talking about football. And of course, you have those in the industry, discussing all of the ads played during the Superbowl. 

Businesses spend incredible amounts of money for television time during the biggest football event of the year, but this year many also integrated with social media to make a bigger impact. What exactly did they do?

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Display Advertising: Don't Call It A Comeback

Display Advertising More Popular Than Paid Search

The banner ad and dreaded popup may make us nostalgic for our old Windows ME, but are those forms of advertising really making a come back compared to paid search?

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