Blue Archer Blog

A social media platform rolling out a new feature facilitating community engagement and communication? We didn't see this one coming, right? Google+ made the anticipated and obviously beneficial move early last wee to roll out new the new "community feature".  Similar to Facebook groups and LinkedIn groups, this new feature is a digital location for people to assemble around a specific interest, subject, or discipline.

A picture may be worth a thousand words...but unless you're optimizing those words for search engines, chances are those thousand words will be lost in translation.
Here's something some of you might know, and here's something that will shock some others: Search Engines can NOT see images. That's right. You could populate your site with images rivaling the beauty of an original Monet masterpiece, and search engines won't see a damn thing.

Looking ahead to 2013, much of the Internet marketing buzz is circulating around local search. This is great news for local small businesses, because it means that the small guys can finally get some love from search engines!  One of the best ways to ensure that local customers and businesses recognize your brand is to focus on local online business listings. 

Happy New Year, everyone! As we transition into 2013, it is no surprise that we are looking ahead to new goals for the new year. However, future trends in Internet marketing are largely contingent on past changes and trends in the industry. For a quick recap of Internet marketing, we like nothing more than this information-packed, nostalgia-inducing infographic from HubStop.

Recently, Twitter has come up with a new way to enhance the effectiveness of Twitter advertisements for online markers and small business owners looking for an increased visibility on the social platform.  Now advertisers have the functionality to add "negative keywords" to their Twitter advertising strategy with Promoted Tweets. What does this mean? A more defined niche, of course. Negative keywords mean that advertisers can exclude certain keywords in order to define more clearly which audience they would like to target.