As Pittsburgh awaits its new airport terminal, there’s more to learn than flight schedules. The airport’s transformation is full of lessons in leadership, identity, and digital reinvention that every local business (and website!) can take off from.

When it comes to digital marketing, businesses everywhere are constantly asking themselves the same question: what is the best way to reach potential customers? The answer is simple: search engine optimization (SEO). However, when it comes to SEO, there are two distinct strategies that businesses can take: organic and paid search. 

In an industry with no barriers to entry, the quality of website and digital marketing vendors can swing wildly. How do you know you’re selecting the right vendor? This guide will help you navigate the vendor selection process, ask the right questions, and select a strong partner for your digital marketing efforts. 

When is the last time you started a phone call to colleagues or clients asking how they were feeling, how their kids were doing, how they are holding up?

Chances are it was pretty recently. With the COVID-19 pandemic, this is the new norm.

But think of a time before COVID-19. 

What is the Google BERT algorithm update? We dig in to find out what the update entails and what you can do to stay on top of your SEO efforts.