Blue Archer Blog

An incredible 500 million people around the world use Instagram Stories on a daily basis. It’s clear that Instagram Stories should be a part of every account’s marketing in 2020 and onward. Check out tips to maneuver through the algorithm as well as ideas on making content that benefits your brand based on research. 

The shift in the company landscape is one you are either used too or one that was drastically thrown upon your team. This is the future we must all get ready for as we continue to stay distant and as technology grows. Today, we will guide you through this change and take these challenges head on.

When is the last time you started a phone call to colleagues or clients asking how they were feeling, how their kids were doing, how they are holding up?

Chances are it was pretty recently. With the COVID-19 pandemic, this is the new norm.

But think of a time before COVID-19. 

As a business, it’s difficult to foresee obstacles as unprecedented as the coronavirus. For most companies, a global pandemic is uncharted territory and a force that must be faced in real-time.

Despite having little time for preparation, there are certain steps that can be taken to reassure your customers and present a positive image during uncertain times. 

Given recent events, the increase in social media usage has skyrocketed. From Q4 2019 to Q1 2020, there has been a 27% jump in engagement on Instagram and other platforms... especially the past two weeks. Now is the time to step up your presence on this beloved platform and establish your brand.