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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

Mental Models in Product Design

Mental Models in Product Design

The payoff of leveraging existing product user’s knowledge is smoother interactions, faster adoption rates, and better overall usability. People know how your product works before you even design it. Let’s look at a mental model approach to design to surprise your consumers. 

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5 Reasons Why Your Website Needs a FAQ Section

5 Reasons Why Your Website Needs a FAQ Section

Having a website brings necessary attention as well as publicity and profit. To make it as a successful branded business in today’s market, this tool is essential to survive. Your website shouldn’t just exist, but rather professionally engage with your audience.  Besides the basic pages, your website needs an FAQ page for these principal 5 reasons. 

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2019: Essential Design Trends

2019: Essential Design Trends

Some trends are made for user experience, while others are purely aesthetic. This month, many designs and photos are on trend. By analyzing colors to shapes, and even types of photography, you can see why people are changing their formats. 

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Next Level Technology: What to Expect from 5G

Next Level Technology: What to Expect from 5G

Mobile phone operators and equipment vendors are ready for this high-speed launch. There is nothing more talked about than the fast-paced internet we all desire. This advancement is great for new revenue and market share. 

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Redesign: Making an Unforgettable Logo

Redesign:  Making an Unforgettable Logo

Your logo is the face of your brand. There have been many discussions on how to pick, design, and implement your logo into the diverse world of marketing. Let’s focus on the visual stimuli that your logo draws and the qualities of a great logo that no one talks about. 

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