Blue Archer Blog

In the world of social conversation and digital marketing, patients like to create a relationship with their healthcare providers. 

When the beginning of February comes around most people are either complaining about the snow or talking about football. And of course, you have those in the industry, discussing all of the ads played during the Superbowl. 

Businesses spend incredible amounts of money for television time during the biggest football event of the year, but this year many also integrated with social media to make a bigger impact. What exactly did they do?

The busy nature of a law firm may make it difficult to devote time to a marketing budget.

We have some tried and true techniques to make this effort easier and effective. 

The banner ad and dreaded popup may make us nostalgic for our old Windows ME, but are those forms of advertising really making a come back compared to paid search?

Not everyone has the budget to hire every position they can think of when it comes to building their digital presence online.

This can be especially true for small business which means there is more compromise when it comes to prioritizing website needs. One thing that needs to be higher on the list, but often times is not, is user experience.