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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

2-6-2015 Tech Industry Review

This week's review takes a look into the Anthem data breach, who's suspected and other companies that may be tied.  California makes impressions with their increase on green energy and what this looks like for their economy.  Net neutrality is slowly but surely making it's way into Federal policy, and what is expected from the major Internet providers. 

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1-30-15 Tech Industry Review

This week's review addresses social, economical and political influences that technology is having: how a woman's influence is needed for good business in the technology industry, a renowned American company hires a long-time participant in the tech industry as its No. 2 executive, China creates new regulations on computer products that are imported, and how this is straining the U.S. 

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Marketing with Chat Apps

The Age of Chat Apps

Over the years advertising has shifted positions from talking at their audience to talking with their audience. Chat apps will solidify that concept. 

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1-22-15 Tech Industry Review

Happy Friday!

This week's review takes on a political angle looking at some insight from President Barack Obama's State of the Union address, and how IT companies will be affected, legislation on net neutrality, and a brief summary on the "the internet of things," from one of my favorite online news source, Bloomberg TV. 

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Super Bowl XLIX: Marketing News & Tactics

Super Bowl XLIX: Marketing News & Tactics

The Patriots and the Seahawks will be battling it out at this year's Super Bowl XLIX. What we need to cover this week is pretty obvious with the Superbowl only being 10 days away. Social Media has been gearing up, sneak peaks of ads have been released, and we are going to share a few tips for those without a million dollar budget. 

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