Blue Archer Blog

What an exciting day for Pittsburgh as the summer kicks off with the first day of the Three River's Arts festival! The festival has been the topic of conversation among the Blue Archer staff all week, and we are all saying, to ourselves of course, TGIF! Another reason we love Friday's is because we get to recap on the happenings of the week.

Social media has created an evolution for how we communicate with one another. Relationships are based on how people converse, and with social networking becoming a key factor in communication, this causes shifts not only within personal relationships, but with professional relationships as well.

In a world dominated by interconnection via technological gadgets designed for our fingertips, time has never been so precious.

Back in 2013, Google + allowed some AdSense to use their newest content marketing feature +Post. This allowed folks to promote their content all over the web. 

Visual content is simply a story told using a visual. This can manifest in a variety of ways, whether it is an infographic with cold, hard figures, or a sappy photo showing the value of your product within the community.