Engaging with business happens on a daily basis, and advertisements are a vehicle to help consumers through this process.  However, advertisements that interrupt what you are doing are obnoxious, and are pushed aside.  This is why Facebook has been revamping their advertisement strategy over the past few months.  Advertisements will hopefully no longer annoy, but inform viewers on what they can purchase in a more pleasing manner.

      As of yesterday, ads that meet the requirements for the new right-hand column format will automatically be upgraded to the larger format.  Ads that do not will remain in the original format.  After September 1st, Facebook says that all ads will be subject to a policy stating that only 20% of the ad can be text, and that all ads will be in the newer, larger format.

New Advertisement Dimensions: 

The redesign is an effort to get people more engaged with advertisements on Facebook.  

• Facebook says in a blog post that "advertising can - and should - be additive to people's experiences on Facebook." 
• Facebook predicts that with fewer ads to appear,  competition for advertisement spots will increase. 
• With a decreasing supply, prices will increase for advertisers. 
• Facebook also predicts that click through rates will increase, which ultimately lead to additional revenue for the company.

      These modifications fall right in line with Facebook's overall plan to restructure and simplify its advertising platform.  A simpler ad product will give people an overall better experience with the ads that show up on their Facebook page.  In early tests of the new format, Facebook noted that engagement from users who saw the ads had tripled.

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