Back in 2013, Google + allowed some AdSense to use their newest content marketing feature +Post. This allowed folks to promote their content all over the web. Basically, you can now promote your Google + post so that it appears on Google's display advertising network.

This is a huge deal for your business.

The Qualifications 

As I mentioned, this was only granted to a small number of AdSense users. Recently, Google +Post opened its doors to even more advertisers. However, there are still a few qualifications that you need in order to use the new feature.

Requirements  

• Your Google+ page must have at least 1,000 followers
• Your post should contain content that's relevant to your audience
• You have opted in to shared endorsements for Google+ pages.

You will be using AdWords to create the ads. You can then promote a current post or a new one. 

Check out the support document for more information on qualifications and to access a step-by-step guide on using this new feature. 

Features

Google added a few new features since their last test on +Post. In the very basics of +post, you can select something great and promote it just like on many other social networks. However, this one will also get to be a Google Ad. The big emphasis is on the idea that content is king. Content is the new form of advertising.

The New Additions 

• Hangouts on Air: You can promote a live streamed event. This will allow you to take action before, during, and after. This will also be recorded and users can RSVP for the event.
•  Automatic post promotion: Set your account up to promote your newest Google+ post. You will only pay when your content is engaged. 

Read more on the newest features here. 

Click to see the full Infographic 

Social Media 

Since Google owns YouTube, this is also great for videos. You can customize your thumbnail images to make a static banner for your video +post. You can reference the support document mentioned above for more information on YouTube's involvement with +Post. 

I am sure you are thinking that of course you can leverage YouTube using +Post. As we mentioned, Google owns YouTube. They can do whatever they want. It gets better though once we start involving Facebook. 

You can now combine +Post ads and Facebook custom audiences so that they can work together to track analytics. You do this by installing a Facebook conversion pixel on the page you are trying to promote via +Post. This will help you narrow in on your target audience while reaching millions of people on Google' Display Advertising. 

Click to see the full Infographic 

Read more about Facebook's involvement in +Posts here. 

The Set-Up

You may already be sold on +Post, and you know that you need AdWords and there are specific qualifications, but there is not much direction from there. We will go over some of the basics for setting up your first +Post.

The Basics

1. Jump onto your AdWords account to get started
2. Click "create a new campaign" and select "display network only"
3. Name your campaign and select "engagement" as the campaign type
4. Pick which devices your advertisement will be visible on
5. Click "save"

AdGroups

1. Name your AdGroup and set the default bid amount
2. Target your ads
3. Click "save"

Your First +Post