A/B testing used to be a tool for the highest technical pusher in the marketing. Not anymore! Over the years, this testing method has proved its capability in analyzing users and trends. It’s time for the whole industry to get on board. 

This testing tool began early in the marketing sector with individuals who focused on conversion rates. They began this method with landing pages, going through various formats and experimenting with layouts and language to improve conversion rates. 

For example, this structure of testing can help a company decided if a page’s design can impact sign-ups. Once a decision is made, by analyzing data, designers can alternate their layouts and method to ones that prove to work better. 

If you want big results, you must think bigger.

Making these minor tweaks can only get you so far with A/B testing. To see large results, marketers have turned to multivariable testing structures to see how much of a chance they can receive. 

Iteration

The new tactic is to put a process behind you’re A/B testing efforts. 

Steps of A/B Testing:

1. Set clear goals
2. Brainstorm
3. Rank
4. Execute
5. Iterate

When thinking big to get big results, not everything is going to be right. The important takeaway from failures is to change the negative aspects and allow the process to be effective. 

Once you begin the launch of your new experience, it’s time to start testing. If you have more than one, which showed better results? If results didn’t turn out expected, then that is a good thing.

Use this to your advantage in iterating the same process but adding or exchanging variables to counteract the previous experience. 

Many iterations can be made, there is no limit. If you decide to forget the process of iteration, your great idea could be overlooked. 

So, remember to not move on too quick before iterating you’re A/B testing. 

Blue Archer can assist your company in page design.