There used to be a saying, “50% of marketing works, but we don’t know which 50%”. This will no longer be the cause because extended reality will be able to measure exactly which tactics work and what doesn’t. This idea has caused curiosity in the industry around the idea that AI will be replacing marketing jobs.

In the US, we can see the biggest decrease in employment from the automation industry with the implementation of machines in factories. 

US manufacturing has increased around 35% over the years while employment has halved. 

As you can see, the fear of machine learning and artificial intelligence eroding American employment has been proven over time. 

Machines are given data to learn processes, and there is no limit as to how much these machines can learn. There are even jobs for people to assess these machines in how well they are learning and adapting to information in their algorithms. 

Although these machines will replace almost half of our task, it is said that jobs will decrease only by a few.

Marketing

Marketing with disappear, but only in segments. 

There is only a 1% chance that they will replace marketing managers; 1% for sales managers; and 8% for graphic designers. Marketing research analysis did not fare well (61% replaced), nor did advertising salespeople at 54%.

Marketers of the future need to individualize their skills. Learn to find and fix problems on your own and be creative. 

Some positives that may come from AI and machine learning is that time will need less to be devoted to tactical tasks but rather strategical activities. Humans are needed to build deep, personal relationships with clients and robots cannot do that. 

In the data-driven marketing world, AI and ML can become valuable workmates by helping us turn information into actionable insights. 

Blue Archer can assist you with web redesign to fit AI techniques.